Drift

If you spend any time on LinkedIn as an Operations person today, chances are you've come across a post or a piece of content from Sara McNamara, 

Sara has cultivated a unique and helpful voice in the world of Marketing Operations, not to mention she’s just really good at what she does. In our conversation with her, we dive into everything from getting lost in the sauce, managing the tech stack of a company that doubled overnight, and what Sara has dubbed Lamborghini problems.

Check out Sara's new podcast, "Wizards of Ops": https://anchor.fm/sara-mcnamara 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Sara on Twitter @Seany_Biz @ifeellikemacmac @HYPERGROWTH_pod

Emotional Management Vs. Tech Stack Management With Cloudera's Sara McNamara

To all the marketing and sales operations pros out there deep in the trenches, we know automation work isn’t glamorous. And maybe it seems like no one cares about your Salesforce hack or that Marketo lead routing program you built from scratch at 2 in the morning. But we're here to change all that. Because without you, there would be no hypergrowth companies. This podcast is just for you. Every other Friday, you'll hear from Sean Lane, aka SAL, Director of Operations at Drift, and leading operations pros. We'll go under the hood of companies like Salesforce, Amazon and Okta to find out what it truly takes to scale through hypergrowth.

Operations With Sean Lane

Have you ever worked at a company that has expanded internationally? Is your company thinking about doing so in the not-so-distant future? Not to worry, our guest today has done it all.

Olga Andrienko is the Head of Global Marketing at SEMrush, where she leads an agile team responsible for marketing in over 50 different countries.

On today’s episode, we’re going to learn what it takes to carve out a niche for yourself in each and every market, how to listen to your customers from halfway around the world, and why Olga once referred to SEMrush as the Ford of digital marketing in Germany.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Olga on Twitter @Seany_Biz @Olgandrienko @HYPERGROWTH_pod

Scaling An International Marketing Team Across 50 Countries With SEMrush’s Olga Andrienko

One of the most common questions we hear is, when is the right time to invest in Sales Operations in my company? When is it too early? When is it too late?

Luckily our guest, Pete Kazanjy, is a bit of an expert when it comes to early stage sales organizations. He wrote a book called Founding Sales and he is the founder of Atrium HQ, a sales performance analysis company.

So on today’s episode, we’re going to answer that common question about when is the time to invest in Sales Ops. And for bonus points, we’re going to go deep on the core tenets of Sales Performance, the KPIs you should care about, and reveal the highest leverage actions we as Operators can take with our Sales Orgs.

By the way... Pete lists A LOT of books in this episode. Here's the complete list for you:
- The Goal by Eli Goldratt
- The Score Takes Care of Itself by Bill Walsh
- The Lean Startup by Eric Ries
- Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram
- Founding Sales by Pete Kazanjy
- Cracking the Sales Management Code by Jason Jordan
- Leading Sales Development by Alea Homison and Jeremy Donovan

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Pete on Twitter @Seany_Biz @Kazanjy @HYPERGROWTH_pod

When To Invest In Sales Operations (Plus The Right Way To Measure Performance) With Atrium Founder Pete Kazanjy

The intersection of Sales Operations and Sales Enablement is a fascinating place. It’s where process, performance, systems, and analysis all converge. And in recent years, the tools at this particular intersection have absolutely exploded.

Luckily, today’s guest, Spekit Co-Founder and CEO Melanie Fellay, is an expert in navigating the Sales Enablement landscape.

On today’s episode, Melanie and Sean go deep on measuring the ROI of different enablement tools, the reality of tool exhaustion, and the important distinction between change management and change enablement. We’ll also learn how her former boss telling her they were getting rid of Salesforce eventually led to her co-founding the company she runs today.

- IDC Study on Salesforce economic impact: https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/idc-salesforce-economy-report.pdf
- Study on technology adoption: https://www.sciencedirect.com/science/article/pii/S1877042812006271

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Melanie on Twitter @Seany_Biz @melfellay @HYPERGROWTH_pod

The Intersection Of Sales Operations And Sales Enablement With Spekit CEO Melanie Fellay

On this episode, we're going inside the behemoth that is Amazon. More specifically, we're going inside Amazon Web Services, or AWS, where they have 1,500(!) Marketo users. Our guide is Darrell Alfonso, the Global Marketing Operations Manager at AWS.

In our conversation, Darrell gives us the scoop on hiring with Amazon’s leadership principles, lessons in boosting your Operations team’s productivity, and what the elusive title of Email Bar Raiser means at AWS.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Darrell on Twitter @Seany_Biz @DemandDarrell @HYPERGROWTH_pod

4 Ways To Boost Marketing Ops Productivity From Amazon Web Services’ Darrell Alfonso

When you were a kid and your parents told you to clean your room, were you one of those kids who just stuffed everything into a closet, closed the door, and marveled at how clean the room looked?

If you’re an Operator inside of a hypergrowth company, you’re scrambling to keep your metaphorical room clean every day. And let’s face it, sometimes it’s cleaner than others. On today's episode, we're cleaning out the closet together, shining a spotlight on our mistakes, and giving you the 3-step process to implement the greatest closet organizer you can have at your company.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod

The 3-Step Process To Cleaning Out Your Operations Closet

For most of this show’s history, we’ve looked under the hood of software companies. But on this episode, we’re doing something a little different. We’re going inside Banza, the makers of chickpea pasta and the fastest selling pasta brand at Whole Foods and Target.

Our guest is Banza's COO Mike Tarullo, who, as he puts it, "doesn't actually do operations." But you can be the judge of that. 

In our conversation, Mike explains the important difference between Operating and Operations for early stage start-ups, Banza’s guiding principles for hiring, and why industry expertise was not a top priority for their team. Whether you work in spaghetti or SaaS, check this one out.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Mike on Twitter @Seany_Biz @tarullo @HYPERGROWTH_pod

The Difference Between Operating and Operations (With Banza's Mike Tarullo)

Let's face it... everyone thinks their team is special. Everyone thinks their problems are unique. But the truth is that your team isn't that special, and you might find lessons from peers in the places you'd least expect to find them. In this episode, Sean sits down with Drift's Director of Product Design, Tim O'Brien, to explore the surprising number of ways that an Ops team is the internal Product team for your company. And what you'll come away with is a laundry list of things that we as Operators can beg, borrow, and outright steal from our Product counterparts.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Tim on Twitter @Seany_Biz @timohbee @HYPERGROWTH_pod

RECENT EPISODES

ABOUT THE SHOW

Sean Lane