Let’s face it: prospecting is really really hard. In 2022, there is more information than ever before at our fingertips to help us prospect, but there’s also more information than ever before to distract us from doing the work that matters. Often, the burden to find that balance falls on SDR teams.
In this episode, we talked to someone who knows what running a successful, modern SDR Organization looks like. That someone is Melissa Raber, the Senior Director of Revenue Operations and Sales Development at Workiva.
In our conversation, we talk about the 3 C’s of SDR hiring, how to design the SDR "Day In the Life" to remove distractions, and why she views an SDR Team not as meeting setters, but as the air traffic controllers of an organization.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.
The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane, VP of Field Operations at Drift, every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.
