Drift

A very common question we get is, “How does Drift use Drift at Drift?” So on this episode, we're going answer that question. To do this, we called in the experts. Those experts, and our guests, are Tim Ozmina, Senior Conversion Marketing Manager, and Monique Lemieux, Senior Marketing Operations Manager. Together, Tim and Monique form the Marketing and Marketing Ops foundations upon which our Drift instance is built. This episode isn’t an infomercial; it's a master class. In our conversation, we go deep on 3 very specific use cases that we actually use here at Drift, how those use cases go from idea to execution to measurement, and why Tim and Monique don’t look at Drift as its own separate channel, but rather a key ingredient and accelerant for all of their marketing campaigns. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

Going Under The Hood Of How Drift Uses Drift With Monique Lemieux And Tim Ozmina

To all the marketing and sales operations pros out there deep in the trenches, we know your work isn’t always glamorous. And maybe it seems like no one cares about your Salesforce hack or that Marketo program you built from scratch at 2 in the morning. But we're here to change all that. Because without you, there would be no hypergrowth companies. This podcast is just for you. Every other Friday, you'll hear from Sean Lane, aka SAL, Director of Operations at Drift, and leading operations pros. We'll go under the hood of companies like Salesforce, Amazon and Okta to find out what it truly takes to scale through hypergrowth.

Operations with Sean Lane

It’s rare that a guest prompts us to completely rethink how we approach the work we do and our roles in our companies. That’s exactly what happened, though, with this week’s guest, Todd Abbott. Todd is the CEO of InsightSquared, the forecasting and analytics platform. Todd has dramatically changed the way he thinks about sales, sales funnels, and what he calls the "science of sales". And on this episode, he shares that evolution with all of us. In our conversation, Todd and I talk about what made him change his views, the power of system-captured engagement, and his mission to get reps out of the data entry business. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp;review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

Get Reps Out of the Data Entry Business with InsightSquared CEO Todd Abbott

As operators, we spend so much time thinking about the Day-In-The-Life of the sales reps at our companies. There are so many different things competing for time and mental headspace in a rep’s day in the life. Apps, tools, managers, Salesforce, prospects Our guest on this episode, Michelle Pietsch, is an expert in helping to cut out the noise and getting reps back to what they want to do most: sell. Michelle is the Vice President of Revenue at Dooly, a tool that helps reps to update Salesforce, take sales notes, and easily manage all their deals.&nbsp; In our conversation, we talk about building sales teams without much instrumentation, how to get on the reps’ level before pushing out processes, and competing for that precious reps’ workspace. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

Solving for the Reps' Day In the Life with Dooly's Michelle Pietsch

When you buy a new tool, your organization has placed a considerable investment in buying that tool, not to mention the investment made in Operations folks like us to implement and run these tools. So why is it that so many tools go unadopted? Or, just as commonly, why do so many end up only being used for a fraction of what they’re capable of?&nbsp; In this episode, I’m going to outline 4 steps to launching a new tool at your organization that people will actually use. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

4 Steps to Launching a New Tool That People Actually Use

It’s easy to say that the relationship between Sales and Sales Ops is an important one. We all get that. But how do you make that relationship actually work? In this episode, we sit down with Kelley Chan, the Director of Commercial Sales Strategy and Execution at GlobalFoundries. Kelley has a unique set of experiences that ranges from working at a massive organization like Box to being, as she puts it, "a one-woman band" at People.ai. In our conversation, we dive into the metric categories she created for coaching reps, how she brings business context to data, and why everything we were taught about ratios in Sales planning is wrong. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

The Future of Sales Ops' Relationship with Sales with GlobalFoundries' Kelley Chan

So much of what we do in Operations is figuring out how we get from Point A to Point B, and then how do we get there better, faster, and smarter the next time around. On this episode, we had the chance to talk to Mickey Heynen, who has built a team around this mission of getting from Point A to Point B better, faster, and with longer lasting results. Mickey is the Vice President of Global Professional Services and Education at Confluent, where his team of change agents makes the company’s promise a reality for its customers. In our conversation, we talk about Professional Services as a company within the company, how internal communications is like a game of catch, and how his team solves problems and magnifies the solutions to those problems to the rest of the world. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

Why Professional Services Are the Product Managers of Your Future Company with Confluent's Mickey Heynen

While everything in sales and marketing funnels is measured and instrumented to ridiculous levels of detail, it's easy to forget about the post-sale customer journey. That's where Customer Success Operations teams come in. CS Ops hasn’t always received the same amount of time and attention that Marketing Ops and Sales Ops have, but it’s making its presence known now. Our guest on this episode, Caitlin Quinlan, is the Senior Vice President of Revenue Operations at Gainsight, and she has helped design every aspect of that customer journey from post-sale responsibilities and hand-offs to retention forecasting. In our conversation, Caitlin and I talk about the evolution of CS Ops, the way she debunks myths about Sales and CS compensation, and she outlines the 2x2 grid that Gainsight uses to segment its customer base. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

Designing The Post-Sale Customer Journey With Gainsight's Caitlin Quinlan

A very common question we get is, “How does Drift use Drift at Drift?” So on this episode, we're going answer that question. To do this, we called in the experts. Those experts, and our guests, are Tim Ozmina, Senior Conversion Marketing Manager, and Monique Lemieux, Senior Marketing Operations Manager. Together, Tim and Monique form the Marketing and Marketing Ops foundations upon which our Drift instance is built. This episode isn’t an infomercial; it's a master class. In our conversation, we go deep on 3 very specific use cases that we actually use here at Drift, how those use cases go from idea to execution to measurement, and why Tim and Monique don’t look at Drift as its own separate channel, but rather a key ingredient and accelerant for all of their marketing campaigns. ﻿Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️&nbsp; review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

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Operations with Sean Lane

Sean Lane